Over the last six years, Coca-Cola has spent an average of 4 billion dollars a year on advertising worldwide. Spending in the United States accounts for over 20 percent of that cost, totally 913 million U.S. dollars in 2018.

Due to their speed and the fact that they make sharing easy, social networks are the natural habitat of this kind of marketing. The most widespread example in recent times is the creation of emotional, surprising, funny or unique videos on YouTube, which are then shared on Facebook, Twitter, and other channels.

Definition: A Guerrilla warfare is the marketing strategy adopted by the challenger firm intended to launch the intermittent attacks with an intention to harass or demoralize the competitor. A guerrilla warfare can be expensive, but however, is less than the frontal, flank and encirclement attack.

Coca-Cola uniquely designs its marketing strategy, which gives a boost and gives broad global recognition. Like many other companies, Coca-Cola bases its marketing strategy on 4Ps: product, promotion, price, and place. Coca-cola follows the marketing mix strategy.

As of 2021, Coca-Cola Company has a net worth of approximately $200 billion. The company is able to make such a huge amount as it is spread across the world. Coca-Cola is the top brand of most countries as it is sold in over 200 countries worldwide.

SASSO

Coca-Cola and all other brand centric Companies need to continue to advertise for a simple reason called the ‘cohort effect’. This effect is based on simple demographics. Consumers are continually ageing.

Coca-Cola targets mostly people who are 12 years old or older. According to Coca-Cola, the company is reducing the amount of advertising that targets children who are younger than 12.

A significant part of Coca-Cola’s success is its emphasis on brand over product. Instead, Coke aims to sell consumers the experience and lifestyle associated with its brand. For example, Coke recently unveiled a new packaging campaign where they individualized 2 million bottle designs.

Coca Cola

In spite of the fact that tests showed the new formula tasted better than old Coke, customers believed otherwise. The New Coke failure happened because Coke tried to be something it wasn’t. That’s the strategy Pepsi used against Coke. Pepsi thought that if Coke was the “original,” it was the choice of older people.

Each company markets a large number of brands, with Coca Cola Company having the larger market share. This is reflected in drink sales with Coca-cola Classic continuing to outsell Pepsi.

There are 37 grams (g) of added sugar, which equates to almost 10 teaspoons (tsp), in a single can of cola. For optimal health, the World Health Organization (WHO) recommend consuming no more than 6 tsp of added sugar daily. By drinking just one serving of cola a day, a person will easily exceed this amount.

Keeping it in your diet in moderation, meaning no more than 12 ounces daily in one week. You can build it in your diet. (However), cola is considered non-nutritious beverage.

Read on to quench your thirst the heart-healthy way.

• Water.
• Tea or coffee without sugar.
• Sugar-free drinks e.g. sugar-free cola, sugar-free lemonade, and no-added-sugar squash.
• Fruit juice (150mls)
• Tea/coffee with added sugar.
• Fruit juice drink with added sugar.
• Squash with added sugar.

10 Healthy Carbonated Drinks You Can Indulge in Guilt-Free

• 3 / 11. via amazon.com. Perrier. In addition to its classic mineral water, this iconic French brand also offers a line of fruit-flavored water.
• 4 / 11. via amazon.com. Polar.
• 5 / 11. via amazon.com. Vita Coco Sparkling.